Facebook has become the biggest mediums for marketers to boost their brand with an audience of 845 million users, nothing else can compare.  Below are 7 proven tactics for doing this:

One-On-One Conversations

Personal interaction with customers is an age old marketing strategy that never seems to fail.  Pay attention to what fans post on your wall and respond to all of them, at least by clicking like on their posts. Give feedback on their questions and address the posters by name.  Facebook does not allow you to communicate individually unless the person initiates a conversation.

Discounts

Discounts have proven to be the foundation of retail oriented businesses, and it works like a charm on Facebook. For example, a restaurant can post on its page about daily specials or offers.

Advertise On And Off Of Facebook

Try to plan advertising campaigns that synchronize ads on Facebook — especially sponsored stories – with promotions elsewhere online and also offline.

Video

Facebook rates as one of the top sites for watching video on the Internet. Include video embeds in the posts you put on your page, and you’ll engage and encourage fans to stick around.

Exclusivity

We all like to feel special and love to feel that we got a deal so offer deals exclusively to Facebook fans.  Or better yet, target specific subsets of them, for a limited time period. For example, you can offer discounts of up to 50 percent for first thousand fans who click like on a post.

Contests

Contests tend to attract new customers like a magnet, and these promotions can be really good for stickiness and sharing as well.

Flash Promotions

The speed of the internet has created the phenomenon of Flash mobs, Flash promotions etc.  Flash Promotions that last just a few hours, or are only available to the first few hundred or thousand customers who respond do really well on Facebook.