Tag Archives: Facebook

Best use of Facebook for B2B

Best use of Facebook for B2B

The Best use of Facebook for B2B Marketers

The Best use of Facebook for B2B Marketers is not the same as a personal facebook page.  Many B2B marketers approach Facebook and all social media with the knowledge of how to maintain a personal profile.  But getting results from a business Page for their B2B company is often a lot more difficult. There are two basic things you need to know about managing a Facebook Page for a B2B company.

1)  You must post compelling content that your audience (people who like the Page) will engage with. Facebook  only shows popular content in the newsfeed.

2)  The second thing to know is that you need to include calls to action, both on the Page and on any tabs to either get traffic on your company website or get them to take immediate action.

Of course, the list of ‘how to’ is endless and depends on the goals, the industry and the business itself.  It is much more difficult to see the results of social media efforts for B2B over B2C but the statistics support the benefits of implementing these methods.

A Really good resource for B2B Facebook page is Social Media B2B.  I have included a partial list of actions from their post:

Getting Likes for your Page

1. Ask your staff, customers, vendors, and partners — who already know you and like you — to “Like” your Facebook page first. (source)

What to Post or Facebook Content

2. Share lots of photos, and ask your fans to share photos. Facebook’s Photos remain the most viral feature of its platform. (source)

3. Write for the newsfeed, not for your wall. (source)

4. Don’t worry about writing too little. (source)

5. Be strategic and pay attention to signal vs. noise. (source)

6. Write posts that encourage sharing across the network. (source)

7. Boost your comments by asking questions, but stay away from simple Yes/No answers. (source)

8. Mix it up a little between videos, photos, questions and information (source)

9. Use the 80-20 rule to determine how much other people’s content to post versus your own. (source)

10. Use @ tagging strategically. (source)

Analyze and Optimize Content

24. Use Edgerank to find your best & worst days. (source)

25. Monitor which posts attract the most Likes and comments (eyeball), and use Insights – Facebook’s own analytics tool – for data. (source)

26. Track the Performance of Your Posts. (source)

Monetization or Calls to Action

27. Treat your Facebook “Like” button or link to your Facebook Page like any call to action – make it easy to spot. (source)

28. Encourage others to share your calls to action, so they show up in their newsfeed. (source)

Keeping Kids safe of Social Sites

Keeping Kids safe of Social Sites

Safety online  is so important and something that grandparents are concerned about.  There are so very many phisihng scams, bullys, identity thiefs etc that it is hard to know what is legitimate and what is not and how much freedom should our kids have online.

Some of  the worst experiences on social sites arise when kids are being mean to each other, posting unwanted photos, and/or revealing secrets about others. Let’s face it, children don’t understand the consequences of “innocent” actions they may take.  This is a good post by my friend Laura Rubenstein who shares some  steps to take to keep your kids safe.  http://www.socialbuzzclub.com/451/kids-safe-on-facebook

Another good article to research is found here:

How To Keep Your Kids Safe On Facebook – AllFacebook

In the age of social networks, it becomes more and more common for parents to monitor their children’s social network profile — in the future, it’ll be part of their parental duty of supervi …

Finally, this is a great video about some of the ‘kid friendly’ social sites that your kids or grandkids may be visiting.

Digital Sage for Grandparents


Does Your Facebook Profile Embarrass your Grandchild?

Does Your Facebook Profile Embarrass your Grandchild?

Do you have a Facebook page?  Well, of course you do!  Does your grandchild?  Are you allowed to be friends with them?  First they have to be over 13 to have an account on Facebook officially, then it would be nice if your grandchild wants to be friends but if not, don’t push it – remember, in their eyes we are still more like parents and Facebook is for friends.

But if you do have a grandchild that you are friends with, or to make sure that when you ask they are willing to accept your request, you should do these things:

1)  Make sure your profile is up to date with a good timeline cover and profile picture

2)  Make sure you are not posting embarrassing pictures of yourself or your grandchildren

3)  Make sure your comments and posts are something you would not mind your grandchild seeing – this is a turn about on the old make sure your
Embarrassed Teen
post would make your mother proud

4)  Make sure you are not too mushy – remember, their friends can see this and anything you say can be held against them – or restrict your posts to certain privacy settings

5)  Do share inspirational or instructional posts

6)  Do like or share current events that may be of interest to your grandchild

7)  Do find humor and joy in every day and share it!

Embrace new technology. Instead of seeing new gadgets and technologies as a burden refusing to learn how to send a text message, or post on facebook, or twitter, run toward it and learn more about why people love it. Take a class at the local Apple store or ask your grandchildren to teach you about how to maximize your smartphone usage.