Amazon has once again partnered with Twitter to push the ecommerce’s social media shopping efforts.
The holidays are fast approaching and there’s no more perfect time for Amazon to introduce their wish list integration to Twitter. According to the data gathered by the ecommerce giant, one in three of their customers added items to wish lists last year. This feature may become hugely popular as the holidays come closer.
“Twitter offers Amazon customers a great environment for inspiration and discovery,” John Yurcisin, director of social at Amazon, stated. “#AmazonWishList makes it easy for people to quickly add holiday gifts, décor, or entertaining items tweeted by interesting people, friends, or brands on Twitter to their Amazon Wish List.”
Social Media has been a common platform to most businesses to promote their products to their followers. Moreover, it’s also a viable avenue for handling customer relations and reaching out to their market. With the ongoing social experiment of adding carts (which was launched earlier this year) and the Wish List integration, we may wake up one day to a possibility of making direct purchases without having to leave Twitter, Facebook or any other Social Media platform.
Let your family, friends and your followers know what you’d like to have for the holiday seasons with a single tweet!
How the #AmazonWishList Works
First of all, you need to sync your Amazon account to your Twitter using this link (http://amazon.com/social). Once the integration is successful, you can now start to add Amazon products to your wish list. Here’s a scenario:
Let’s say a user sees a tweet that includes an Amazon product that they want for Christmas. The way to add the product to your wish list is to reply to that tweet with the hashtag “#AmazonWishList”. Once verified, the user will receive a reply from @MyAmazon and an email that the product has been successfully added. Then your family and friends can find you list on Amazon. Simple right?